Title for MBA Final Project

I'm currently in 3rd semester which is the second last semester for my master course. Next semester we require to prepare thesis for our final project in master course. I need to propose title for this final project, well I already have some roughly ideas that I plan to embark on. But, the problem is that I need to put the title project in concise and precise sentence. I will inform to you the ideas that I have now in my mind, I cannot mention now cause the ideas still need to be endorse by the project supervisor. All I can say that the scope of the topic will be in marketing field. Hopefully, the ideas will be approve by the supervisor cause I really interested with the ideas that I have now and may provide effective information for the readers.